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Damiani and Sophia Loren: fascinating Italian charm wins over China


The tour that took Sophia Loren and Damiani to China was highly appreciated. From 14 to 20 April 2013 it included four important laps, namely Singapore, Beijing, Shanghai and Hong Kong, to meet local celebrities and VIPs, the press and Damiani Boutique clients who hosted the prestigious events.

Accompanied by Giorgio Damiani, Vice President of the Damiani Group, the most famous and awarded Italian movie star introduced guests attending the event to the new collection designed by Damiani specially for the Asian tour. The audience was literally fascinated by the collection.

Seven new items enrich the Sophia Loren collection, whose design merges the gentle curves of a circle and the strength and purity of diamonds.
Damiani has enhanced the special features of this collection by adding a bracelet, a ring and earrings in two versions, namely rose gold and diamonds, and white gold and diamonds.
The choker made of rose gold and diamonds set on a black silk ribbon is gorgeous.

The presence of a large number of Damiani brand enthusiasts ensured the huge success of the initiative, which converged two of the highest expressions of Made in Italy excellence and style, namely Sophia Loren and Damiani, to celebrate Italian style and luxury.


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