The operation, which will take place from 15 May to 30 June 2015, will involve the Damiani boutiques of Milan, Florence, Rome, Naples, Turin and Venice, and the Rocca 1794 boutiques of Milan, Bologna, Turin, Padua, Mantua, Bari, Lecce, Catania and Taormina.
Each shop will offer a selection of the best Damiani collections, named ‘DAMIANI FOR NEPAL’ for the occasion, on sales at an exceptional price only for this limited period.
Damiani will donate part of the revenues to ActionAid for work in support of the people of Nepal.
This initiative is consistent with Damiani’s commitment which has always been expressed through many charity activities; a simple, real gesture of solidarity in line with the spirit and values shared by the Damiani family and company.
Among the activities of the association that will be be supported through the Damiani donation in co-ordination with the Nepalese Ministry for Mothers, Children and Social Wellbeing there are the organisation of protected spaces for women and children, the most vulnerable and at risk of violence and exploitation during emergencies,
The organisation has already created 4 protected spaces for women and children in Chapagaun and Badikhel, in the Kathmandu valley.
To date, ActionAid has reached 48.520 people, aiding them with food, medical and health kits, mattresses, blankets and nutritional food for expectant and breastfeeding mothers. In total, ActionAid will reach 77,000 people with immediate aid by the middle of May; the next stage of the operation will focus on protection, the construction of spaces for children, refuges and the supply of cash, work and survival staples. Distribution of food will continue for the neediest people while the ActionAid Nepal staff are preparing a plan of operation for the next 6 months.