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Damiani inaugurates its new Paris boutique in an even more prestigious location, Place Vendôme.


Damiani takes centre stage in Paris with the opening of the new boutique in Place Vendôme. Showcasing European elegance since the time of Napoleon III, the square is the favorite destination of cinema stars, princesses, artists and lovers of the finest jewelry, who now see Damiani as the only Italian brand in this prestigious location.

Damiani was founded in 1924, and it is the only jewelry producer to have won 18 Diamonds International Awards, the international jewelry Oscar, in addition to numerous other awards in the design, business and communication sectors. These recognitions have enabled the brand to enter the narrow circle of luxury companies valued around the world, becoming a true ambassador of fine Italian craftsmanship and creativity.

Located in a privileged position next to the Ritz Hotel, the elegant Damiani boutique offers a stylish and welcoming atmosphere, revealing the brand’s extraordinary world of jewelry masterpieces. Such items mark the many important moments in a woman’s life, and accompany celebrities on red carpets around the world.

The thousand lights reflected by precious stones set with skillful mastery in the company’s jewels come to life in surroundings marked by the perfect balance of sophisticated colors, subdued lighting and enveloping furnishings. The atmosphere of the Paris boutique invites guests to live the unique experience of contemporary Italian luxury. The spaces alternate display cases, private lounges and comfortable sales areas on two floors, connected by a staircase with a strong architectural imprint. The coatings and textile details in a neutral array of colors, ranging from taupe to brown, define the soft carpet flooring and scenic curtains. All this contributes to create a sophisticated private setting to offer a top-rate, personalized sales service.

Guido Damiani, president of the Damiani Group commented, “Place Vendôme is a point of reference for fine jewelry. In this historic location, the Damiani boutique reveals all the quality and artistic excellence of Italian-made products, and the uniqueness of being one of the few international brands managed to this day by the founder’s direct descendants. After successfully focusing investments and resources on international expansion, we considered it fundamental to consolidate Damiani’s image and positioning in Continental Europe. Hence the importance of opening a boutique in this square. When we found out that we would have to leave our historic premises, we immediately started looking for a new, even more prestigious site, and we succeeded in obtaining one of the most prominent positions on the whole square.”

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