Damiani has announced the opening of a new shop at Leonardo da Vinci airport, Fiumicino, Rome.
This latest opening is a further step in Damiani’s strategy of expansion in the travel-retail business. The opening at Fiumicino is in addition to the inauguration of a Damiani boutique at Moscow airport, last July.
The airport Damiani shop in Rome is in Terminal T3, in the area where only the leading luxury brands can be found. The aim of having a Damiani boutique in the airport of Fiumicino is to attract the growing flows of international tourists who visit Italy and show greater and greater appreciation of handmade products in Italy, like Damiani jewelry.