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Damiani opens flagship store in Singapore


Damiani, leader in Italy in the manufacture and distribution of high-end jewellery, announces the opening of a flagship store in Singapore in December 2012. The store will be in Scotts Square, the city shopping centre where all the international luxury brands are located.
The Italian brand’s most important collections, like Belle Epoque, Damiani D.Icon, D.Side, Sophia Loren, Gomitolo and Eden, will be presented to the public in the new Damiani boutique.
The lush interiors of the Damiani Flagship Boutique in Singapore draw inspiration from the Mediterranean, with the warm and intense shades of natural tones, bronze, gold and copper, recalling the sea at sunset. As on Italian islands. The project has been carefully studied internally at Damiani by an all-Italian creative team and all furniture have been designed in Italy.
“Asian markets are a very stimulating challenge for Damiani” – commented Guido Damiani President and CEO of Damiani Group – “We’re pleased that Singapore can also, at long last, fully appreciate our tradition, passion and our goldsmith savoir-faire. In addition to the contemporary, innovative design that characterises our jewellery, it’s important for us to let everyone know that our jewellery is entirely hand-made in our factory in Valenza, where my grandfather started his business in 1924. Asia is a macro area with the greatest potential and where we are investing heavily. We currently have 12 stores in Japan, 8 in China which will become 12 at the beginning of next year. We’ve opened a boutique in New Delhi last spring and are considering new locations in the area.”


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