Damiani has announced the reopening of the boutique in Via Condotti, completely renovated based on the new Damiani concept which was presented for the first time in Via Montenapoleone, Milan, in 2012. Architecturally inspired by the Mediterranean atmosphere, it has warm, intense shades in the natural colours of the bronze, gold and copper which tint the sea at sunset, just as in the Italian islands. The project was developed by Damiani’s internal designers and features all-Italian creativity: all the furniture was designed and produced in Italy.
The large boutique measures about 400 m2 on 3 floors with a new modern display concept, with complete shop window showcases which are visible from the inside and out. Every space in the boutique has been conceived as though it was a treasure chest to highlight Damiani’s fine jewelry creations.
The floor in travertine comes in two different shades, with a tone-on-tone linear design which follows the particular cuts of the ceiling. The wall coating comes in two types – bronze-coloured brass and silk effect fabric. New materials have been introduced – the display cubes with LEDs, panels, grids and the structures of the tables in bronzed brass with D recall the Damiani logo.
The careful selection of high-quality materials create a refined environment where the modernity of jewerly blends perfectly with the Italian tradition of the brand.