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The new 2012 Damiani still life campaign

The concept, created by Paul Barry under the Sandoz Ketterer’s supervision, starts with the idea of a “polaroid” lightly inclined like it has just been placed on the background. On the “polaroid”, the jewels are enhanced by a light and shade suggestive reflection and a soft dynamic movement. A warm light communicates an intimacy sense. On the background, a few abstract and soft shades are reminiscent of a mysterious movie atmosphere.
The graphics also have been renewed, to be more elegant, refined and contemporary in order to express the values of one of the most important brands in the universe of feminine luxury.

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