Jewelry collection Maji comes from the collaboration between Damiani and Sharon Stone to give aid to needy populations. Part of the profits raised through the sale of these jewels is allocated to creating wells to extract clean water in African villages. The pieces created for this jewelry collection recall the heat and naturalness of Africa: rough diamonds, different and unique in their imperfection, burnished gold, warm and enveloping like Africa, and burnished silver with its intense colour, all capable of giving life to handcrafted jewelry with a strong and distinctive character. Combined with these materials is also sanded yellow gold, for simple and essential design jewelry. A collection of rings, necklaces, earrings and bracelets for women where materials play with geometric forms, to be transformed into original and innovative creations. The jewelry collection Maji, water in Swahili, is driven by an innovative philosophy that aims at highlighting the beauty and particularity of each individual which, just like rough diamonds, shines with special and unique beauty.

With her steadfast attention to social matters, Sharon Stone, one of the most committed and sensitive stars to the hardships of people in need, chose Damiani as her partner for the implementation of an international project. The target of this initiative is the Third World, and in particular Africa, a land rich in precious gemstones such as diamonds, but so poor in a life enabling element: WATER. A combination of forces and creativity led to the creation of a new concept jewel reflecting the elements of this...
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Damiani S.p.A., parent company of the Damiani Group, historically is a leading company in the Italian manufacturing and trade sector of jewelry and high level luxury watches. Founded in 1924, the Damiani brand excelled in Italian and International markets, becoming an ambassador of Italian style and a synonym of excellence and the best Italian jewelry tradition. Creativity, design and entrepreneurship are the key elements that have driven the Damiani family for nearly a century, together with a deep passion for...
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Damiani jewelry is the result of highly creative work, exclusive focus on handmade jewelry design, the shapes, the quality of gems and the accuracy of craftsmanship, one of the highest expressions of Italian made craftsmanship. Creations featuring high level finishing and painstaking care of details, through the use of a control system that ensures that all Damiani jewelry is of the highest quality...
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