The history: one passion, three generations
Valenza, homeland of the best Italian jewelry tradition: this is where the story of a leading brand of top end Italian made jewelry begins. It was 1924 when Enrico Grassi, founder of the family of jewelers, began designing and creating jewels with diamonds; small masterpieces destined for the noble families of the time, for which he soon became the trusted jeweler. For all the following years, Damiani was acclaimed in the Italian jewelry sector as the highest expression of classicism, balance, and preciousness.
Damiano, Enrico's son, continued the family tradition, driven by great creativity and a strong entrepreneurial spirit: he created jewels with an unmistakable style that has remained unaltered over time, made significant investments in research and for the creation of new solutions. Through a perfect combination of tradition and innovation, Damiani products acquired increasing fame in Italy and across the world.
Starting in the 1980s, the company innovated its communication style introducing, pioneers in the jewelry sector, highly prestigious testimonials, photographed by the world's greatest photographers.
Faithful to its heritage, the third generation also followed in the family steps with passion, creativity and commitment, expanding the development process that has enabled the shift from family business to organized corporation to accelerate, also through the opening over the years of international subsidiaries and boutiques in the world's most famous and prestigious locations.
In 2007 the Group went public and was listed in the Italian stock exchange; today the Damiani brand is leader of the Italian jewelry market sector and is acknowledged worldwide as a synonym of top-end Italian style tradition.
Celebrities like Isabella Rossellini, Brad Pitt, Nastassja Kinski, Chiara Mastroianni, Milla Jovovich, Jennifer Aniston, Gwyneth Paltrow, Sophia Loren and Sharon Stone have collaborated with Damiani, which can claim princesses and prime ministers among its clients.Learn more