News and events

Moscow, great success for the opening of the new boutique and the cocktail

Guido Damiani, President and CEO of the Damiani Group, has officially and successfully inaugurated the 65th Damiani boutique in the world, in Moscow on Stoleshnikov Allée.

Cruciani and Damiani for Valentine’s Day

Cruciani and Damiani, two leading Italian quality brands, have brought their craft traditions together to create a limited-edition jewelry collection for Valentine’s Day - an original gift which sets the seal of love.

Damiani opens flagship store in Singapore

Damiani, leader in Italy in the manufacture and distribution of high-end jewellery, announces the opening of a flagship store in Singapore in December 2012.

The Damiani D.Icon ad

The Damiani D.Icon jewelry collection, the protagonists and faithful companions in a woman’s life, a day recounted by simple gestures full of femininity, an intimate and welcoming location: these are the key elements of the new Damiani D. Icon ad.

Damiani opens two new shops in Japan

Damiani announces the opening of two new shops in Tokyo and Yokohama, in the Tobu and Takashimaya department stores that carry all the luxury brands.

Damiani for Emilia

Damiani is promoting a fund-raising activity in support of the victims of the Emilia earthquake, to collect funds for the non-profit organization “Vola nel Cuore” a social-humanitarian association for children.

Sharon Stone at Damiani boutique reopening in Milan

On 16th February 2012, Sharon Stone was Guido, Giorgio and Silvia Damiani's guest of honor for the Milan Montenapoleone boutique reopening.

Damiani D.Icon: Damiani's jewelry collection with new materials

New materials meet the Italian jewelry tradition of Valenza, ceramic enters in a sober and elegant way in the Damiani world. The Damiani D.Icon jewelry collection represents the last evolution of a long goldsmith tradition.

Damiani wins Robb Report Best of the Best 2012 award

Damiani is one of the few brands to win the "Robb Report Best of the Best 2012" award thanks to the Burlesque Bracelet, a beautiful masterpiece in white gold, with white and black diamonds and rubies.

2012 Damiani campaign

Last May, photographer Greg Williams shot the new Damiani ad campaign at Eltham Palace, an aristocratic mansion outside London.
Intimate interiors and an enchanting, cinema-like atmosphere form the backdrop for Damiani jewellery, the shining star of the campaign and faithful companion for women who are never less than elegant.

Damiani opens the first flagship store in New Delhi, India

Damiani announces its entry into the Indian market with the opening of its first boutique in New Delhi, at the Oberoi.　　　　　　　　　　　　　　　　　　　　　　　　　　　　

Damiani for Japan

31 August marked the end of the important charity initiative in favour of the Japanese population who suffered the terrible disaster 11 March 2011.

Damiani in Cannes

At the latest Cannes Film Festival, the cocktail party organized by Damiani and IDG China Media for the Chinese-American film “Snow Flower and the Secret Fan” sparkled with diamonds and celebrities.

Create your own engagement ring. Heart-made. By you.

Damiani can make a dream come true: create your own engagement ring. All you have to do is choose the diamond and select your favourite setting and Damiani's world-class artisans will create a unique and tailored solitaire ring for you.

Awards

Damiani holds an unbeaten record: it is the only company in the world to have won 18 Diamond International Awards, the jewellery’s international Oscar which is the leading global award for the sector.

The new Damiani press campaign: backstage

Glamour, emotion, elegance, warm, enveloping light, a play of shadows and unique jewelry: the new press campaign narrated by the voices of protagonists, in a video that reveals the start of a dream.

Damiani has got the Indian Governement’s approval, for FIPB to acquire 51% of Damiani India Pvt Ltd, the company managing the DAMIANI store, opened a few months ago in New Delhi at the Oberoi Hotel. Damiani will then agree to establish a joint venture with Indian partners.
“We are very proud to be the first foreign investor to get the government approval to invest in the jewellery monobrand retail in India" - said Guido Damiani President & CEO of Damiani Group - “We expect a lot from the Indian market that offers great growth possibilities for an Italian high-end jewelry brand like Damiani. After the first Damiani store in Dehli, we are looking for the right location in Mumbai. We are also evaluating to enter on the local market with our brand Salvini and Rocca, our high-end watch and jewelry retail chain. Indian people have a huge tradition in jewelry and they are looking for exclusivity and design. I am confident that they will appreciate our collections”.

Damiani and Sharon Sone: strong commitment for a great social project

With her steadfast attention to social matters, Sharon Stone, one of the most committed and sensitive stars to the hardships of people in need, chose Damiani as her partner for the implementation of an international project.

VIPs and celebrities

In recent years many Italian and international personalities have chosen to wear Damiani jewellery both on public and private occasions.

"Baci" starring in a new Damiani video

The Baci collection, symbol of unity and indissolubility, is starring in a new video that enhances a sophisticated design and a precious embrace of white and pink gold, inspired by the eternal embrace symbol, which remembers a capital X.

The new 2012 Damiani still life campaign

The concept, created by Paul Barry under the Sandoz Ketterer’s supervision, starts with the idea of a “polaroid” lightly inclined like it has just been placed on the background. On the “polaroid”, the jewels are enhanced by a light and shade suggestive reflection and a soft dynamic movement.

Expansion spoken in Chinese

Following the opening of two stores in Macao, one in Hong Kong and another in Ningbo, Damiani has now opened in Chengdu, one of the major cities in the central part of China. The new store is in the prestigious Maison Mode department store that carries all major European luxury brands for Chinese customers.

Damiani at the "Tradizione e innovazione" exhibition in Shanghai

On 28 April 2012 in Shanghai, Damiani will open " Tradizione e innovazione", the first of the three exhibitions organized by the Milano Triennale and the Shanghai Expo Group, which will run until January 31, 2013. The exhibition will last three years altogether to present Italian art, crafts, fashion, design and technology. Damiani will participate to the exhibition with two iconic collections of the brand: Gomitolo, the Damiani collection that sealed the triumph of the pavé manufacture, and Notte di San Lorenzo, known all over the world for its elegance.

Luxury watches

Damiani luxury watches are watches for women that merge accurate craftsmanship and the latest trends of high-end female horology. They are in fact representations of a perfect balance between design and elegance, made even more precious by the yet unseen technical and aesthetic details that place them in the category of horology masterpieces.

Damiani TV spot

Damiani makes the Minou collection ambassador of real values, inner and most precious feelings through a TV commercial, speaking about family and of a Damiani jewel as a timeless symbol that extends these feelings and emotions generation by generation.

New boutique in Mexico City

Damiani just opened a boutique in the new department store Palacio de Hierro Interlomas, in one of the most prestigious residential area of Mexico City.

Damiani partecipates in the "Nastro Rosa" campaign

In October, the LILT (Lega Italiana per la Lotta contro i Tumori – Italian association against cancer) resumed its breast cancer prevention work with the Pink Ribbon Campaign, now at its 18th edition in Italy.

Damianissima.925: the jewelry collection in silver and diamond by Damiani

It is the first jewelry collection in silver and diamond by Damiani, that includes fashionable and easy to wear pieces, with a strong visual impact and innovative design. Created in two editions to respond to the requirements of different personalities.

History communication

Between the late ’80s and the ’90s, Damiani designed and launched a successful new style of communication, associating its jewellery with A-list celebrities.

Belle Epoque Ceramic: a luxury watch and jewelry collection inspired to the mythical parisian age

As its name suggests, Damiani’s latest creation is a tribute to the Belle Epoque, those early years of the XX Century, when “joie de vivre”, change, good taste and exclusiveness were the leitmotifs of a new generation.

Via Lattea: the jewelry collection that sparkes like a star filled sky

It is as extraordinarily beautiful as a star spangled galaxy, an explosion of light and reflections that make this jewelry collection unique. The uniqueness that is a result of great craftsmanship with its double layers of gold and gemstones that are a distinguishing feature of this collection…

Damiani and Ludovica Andreoni Montezemolo together for a timeless collection

Continuously successful, Moondrops is the collection from the perfect combination of the refined creativity of Ludovica Andreoni and the perfection of Damiani master goldsmith's craftsmanship.

DAMIANI'S FACEBOOK PAGE WITH A “NEW LOOK”

Damiani's new Facebook page is online! Now in English, to communicate with fans from all over the world, the company's Facebook profile will increasingly be the place of interaction with consumers. Every week the new fan page will feature new topics providing insights on the Damiani brand and jewelry, curios, information from the jewelry world and international initiatives, as well as innovative applications and enjoyable interaction opportunities.
Go to www.facebook.com/damianiofficial to stay in touch with Damiani and be up to date on news and events!