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Damiani and Microsoft: a custom cover for new smartphones


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Damiani has designed a limited-edition case, perfectly tailored to Microsoft’s Lumia 950 new smartphone, which will be sold in an exclusive dedicated packaging.

The covers are embellished with gold and diamonds taking a cue from the D. Side collection, a design created by a pair of Valenza goldsmiths and the then Damiani testimonial, Brad Pitt: two concentric rose gold rings and cut diamonds encrusted into special crescent moon bezels that create an elegant and precious effect, an eternal promise of love that unites two people.

Furthermore, all covers, rigorously tested and checked to guarantee the flawless functioning of the device, are adorned with a custom white and pink gold plate with the number of the limited edition from 1 to 99. They are on sale in all Damiani boutiques in Italy.

The limited edition was presented on 3rd February in Damiani’s Milan Via Montenapoleone boutique, by Giorgio Damiani (Vice President of Damiani Group) and Carlo Purassanta (CEO, Microsoft Italia), during a press conference earlier in the day and an exclusive evening cocktail attended by top customers of both companies. Another ceremony was held in Rome the day after, in Damiani’s Via Condotti boutique.

Carlo Purassanta, CEO of Microsoft Italia said: “People today look for sophisticated and exclusive products and this is what we wish to offer, because nobody better than Damiani puts innovation into art, just as Microsoft puts art into innovation.”

Giorgio Damiani, Vice President of Damiani Group said: “The same dedication that craftsmen use in creating marvellous jewels, admired the world over, have been employed in this work that has enabled us to entwine D. Side, an iconic Damiani collection, with the top of Microsoft technology. We are so particularly proud to offer our customers a phone that can turn into a jewel for life and an after-sales service dedicated to our partner for clients that buy the smartphone.”

Upon replacing the phone, Damiani will provide the client with the possibility of returning the cover to the boutique in exchange for a D. Side pendant.

A precious phone that later turns into a jewel.

For all your life time.


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