Damiani Extraordinary Days is a charity initiative firmly wanted by Damiani to collect funds in favour of Central Italy’s earthquake victims as well as to help the children and their families by supporting the activities already undertaken by AMREF, particularly the building and maintenance of local medical infirmaries.
The solidarity project promoted by Damiani has involved all the Maison’s boutiques and Rocca 1794 shops all over Italy, through the selection of extraordinary Damiani collections on sale at an exceptional price, only for this promotion.
“A unique opportunity to buy yourself a gift, a rare occasion for a good action”, with this spirit, Damiani will offer its clients and brand lovers the opportunity to participate in a charity deed, indulging in the emotion of having a special jewel.
A part of Damiani Extraordinary Days proceeds will support medical and health assistance that AMREF is planning locally through the creation of infirmaries which will allow local doctors to provide the necessary relief to the population.
Such initiatives are consistent with the unswerving commitment that Damiani has always expressed in its long-standing charity activities: a simple and meaningful act of solidarity that reflects the spirit and values lying at the heart of both the Damiani family and the company.